union wage premiums show the direct benefits of being a member. A stakeholder map typically falls on a two-by-two grid. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Home; About. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Upgauging the fleet enables easyJet to improve competitiveness on costs. Strong operational efficiency leading to a low-cost model. Customers - they would want cheap flights that are comfortable and safe. This is because of the high costs which are associated with running the airline. EasyJets serves airline travellers. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. 1. Flexibility can comprise four aspects. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). Need Strategic Analysis for this company? Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. easyjet stakeholder mapping. One of the most important aspects which have made this airline to stand out is the route system. Pressure groups and government. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. This increased competition and consequently more people began using air travel as their preferred mode of travel. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. The strategic objectives which have been put into focus with this company are cost. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. Helping the disruptive build impactful companies. Most EasyJet Topics to Write about. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. You can easily edit this template using Creately. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. the risk free rate is typical given the current economy and market risk premium. in 2004, the ordinance allowed a wage increase of 33%. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. Note: the Y axis intercepts at the mid-point of the X axis. 92% of union workers have job-related health coverage versus 68% of non-union workers. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. The Company operates through two segments: Airline business and Holidays business. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. "EasyJet Company's Strategic Analysis and Marketing." Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). 1. Seite auswhlen. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is IvyPanda's free database of academic paper samples. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. IvyPanda. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. This airline is credited to having the quickest turnaround times on the industry. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. Furthermore, I am a Certified Scrum Product Owner (CSPO). References for EasyJet PESTEL / PEST Analysis. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. EasyJet Company's Strategic Analysis and Marketing. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. Heavy regulatory environment with three different European airlines regulators, 1. union members also benefit from collective power to go on strike. The plans are underway to increase the fleet of this airline. Define your stakeholders. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. This is because the airline has been able to capture key routes in Europe. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Need a custom Essay sample written from scratch by easyjet stakeholder mapping . Good Essays. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. easyjet stakeholder mappingchicago religious demographics. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. 2. 3. This ensures the customers are satisfied with the nature of operations which are in progress. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Engage with your stakeholders. Table of Contents. Explains that airlines combine their income and inventory costs to establish ticket prices. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Managing Change at British Airways, An Introduction. Its headquarters are located at the London Luton airport, UK. The concept of easyJet is based on the belief that demands for short-haul air . employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Widely used in project management, stakeholder mapping is typically performed at the beginning of . I wrote an article with 20 Stakeholder Analysis techniques. for only $11.00 $9.35/page. Opines that customers want cheap flights that are comfortable and safe. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Grow your business. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. 1734 Oak Tree Road Edison, NJ. Local community and pressure groups. Reach thousands of academicians and corporates. Internal stakeholders are . This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. The threat which faces this airline is the availability of substitutes. This is because the only competitors in this case are Boeing and Airbus. Identify the stakeholders. the price elasticity of demand depends on the number of competitors that are in that route. Opines that owners would want a successful charity that receives donations to help them be successful. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Links to a report on the increasing number of travel agents. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. These should include practices and policies which are in line with the company mission. Explains that most union employees cannot be fired without "just cause." However, its operating profit has decreasing which may influence take more loans from financial institutions. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Powerful Essays. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Analyse the relevant stakeholders with the power/interest matrix. business class is the most competitive among airlines and is seen most heavily marketed. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Your privacy is extremely important to us. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. . This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. You can use the following in your reference section in order to give credit to the source. Explains that airlines say jobs at stake if fee hike approved. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. A business is found to be polluting a local river. In addition, a stakeholder analysis can help you: Gain more support and resources. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Analysis, Pages 18 (4448 words) Views. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . This airline company was the brain child of Stelios Haji Ioannou. 1997. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. Company profile. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. It . EasyJet is a public limited company which is located in the United Kingdom. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. It can be understood that . EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Best Essays. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Explains that management and labor unions have fundamentally conflicting interests. The company has 15000 employees as per early 2020 records. Increase project visibility, especially to executive stakeholders. In this case, the fares are one way and a price is quoted for all the seats on the same flight. All rights reserved. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Retrieved 22 February 2015. Development and justification of an Easy Jet strategy map. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. 3. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. Secondly, the airline has a good market share in Europe. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. 3. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. 123Helpme.com. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Better Essays. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Page 8 of 50 - About 500 Essays Powerful Essays . The tables below illustrate the current state and future plans of the company. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. You are free to use it for research and reference purposes in order to write your own paper; however, you food companies also depend on them as they operate on over 800 routes. . Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. 2. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. Copyright 2000-2023. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Describes the transportation security fees, which can be found at http://www.tsa.gov. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Employees - they want to be . Map your stakeholders Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. 3.2. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Every business has stakeholders involved. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. . !-Keith GrencherBirmingham Business School. For instance, in . Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Currently, the company operates in over 27 European. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. This airline has a strong presence in its operations. 1515 Paper (A+ . Impact of consumer uncertainty on Brexit, 1. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. So, here, I want to share with you my favorite 6 Stakeholder A. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase.