Heres a list of top Indian Cricketers & the price they charge for brand endorsements. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. TV: On Thanksgiving Day 1950 American . 2 - Shah Rukh Khan. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. In this case, the battle takes place between the world's leading soft drink brands. Thishasmade her hundreds of millions of dollars in profit. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Apr 2014 - Apr 2021 7 years 1 month. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. 2. Coke vs. Pepsi. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Coca-Cola lost $4 billion in market value . As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. Total Following: 3.9 million. June 30, 2022 by . But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Did Ronaldo cost Coca-Cola $4 billion? . Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Related: Which Athletes Earn the Most Per Hour? Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Coca-cola . distribution partner, email us at He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? But, Michelle Wie has made millions off of endorsements. as well as image rights, data visualizations, forward planning tools, Add to Wish List. Most notable endorsement: Diet Coke - $26 million. The . Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. She became the youngest player to qualify for the USGA Amateur Championship at age 10. The answer is no, he created some "market noise.". Coca-Cola (@CocaCola) August 11, 2021. Spieth has highlighted the brand onhissocial mediaas well. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. SHARE THIS ARTICLE. In 2005, she renewed the deal. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Creative Content, The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Soon after, Jenner released her Puma Fierce line. The best celebrity endorsers can even become synonymous with multiple brands. And social media has boosted this to the next level of fame. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Stacker distribution partners receive a license to all Stacker stories, CNN's Clare Sebastian reports. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. 1 3. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Get the latest insights directly to your inbox! Rita Ora has a reported net worth of $30 million in 2023, a . To that end, most Stacker stories are freely available to Sign up for our daily newsletter for the latest financial news and trending topics. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. And for dazzling celebs, just plain old tap water won't do the trick. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. 9 LeBron James. 5 fragrance. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Kylie Jenner: Puma, $1 Million. Cristiano Ronaldo rejects Coca-Cola and praises water. Some athletes also have a massive fanbase that can benefit the brand. In 2016, Timberlake became an investor and the face of Bai flavored water. 4. July 26, 2021 July 26, . Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. It's just natural for me to want to be a part of something that makes me feel good.". Before his retirement, Peyton Manning was one of the most recognized faces in sports. republish under a Creative Commons License, and we encourage you to If your organization is interested in becoming a Stacker According to a report from CBS News, the latter contract alone earned her $3 million a year. Topics: Celebrity Partnership . document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Weekly, and British singer/songwriteris rich. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. Coke vs. Pepsi. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Taylor Swift & Coca-Cola And according to the star, it's not just a business move. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. That is the central message for "Open Happiness . As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. Shaquille ONeal is no stranger to endorsements. This was around $94.5 million. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). studio, network or celebrity. In 2005, she renewed the deal. -. One guy was the human embodiment of a PC; the other, a Mac. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Many top artists have been in the studio during the pandemic. 2023 GOBankingRates. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. . George Foreman made a name for himself as a hard-hitting heavyweight boxer. The highest-paid celebrities make millions just through brand endorsements. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Which is a BIG WIN for the brand. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . This squad of athlete influence holds a combined social following of over 177+ million. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. These offers do not represent all available deposit, investment, loan or credit products. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. 01/19/2022. Looking at total company revenue, Pepsi is larger. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Sustainability. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Andy Garcia. Spieth has highlighted the brand on his social media as well. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. And celebrities are paid insanely by the most prominent brands. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Top Earners: Richest Actresses of All Time. The contract, which features radio spots and TV ads, earned the superstar $26 million. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published.